A daily-use platform for 9,000+ employees
The internal communications portal of an operation present in every state of Brazil.
- Client
- Grupo 3corações
- Fronts
- Elleven Digital
- Tags
Case opening
The brand
Grupo 3corações is the largest coffee company in Brazil and one of the leading names in the country's agribusiness. The operation is present in every Brazilian state, exports to more than 30 countries and rests on a large-scale industrial and logistics network: 9 manufacturing plants with 12 industrial units, 27 sales and distribution centers, 2 green coffee purchasing and processing units, 1 export unit, 3 integrator units and the Escola de Serviços e Sabores. More than 500 thousand points of sale across the country are served by the company's own sales and logistics structure.
It was in this context — nationwide reach, a strong corporate culture and mature governance — that Elleven was chosen to conceive and deliver the group's new intranet.
The operation the portal serves
The challenge
To rebuild a multimedia, interactive and accessible internal communications portal for roughly 9,000 employees spread across headquarters, factories, distribution centers and field teams. The environment had to centralize corporate communications, institutional materials, announcements, training content and strategic information flows — operating as a single digital layer for a physically dispersed workforce with heterogeneous access profiles and levels of technological maturity.
More than a content portal: the platform would have to work as critical internal communications infrastructure, with strict requirements for security, access control, stability and integration with the company's ecosystem of corporate systems — including the SAP environment, which Grupo 3corações pioneered in Brazil's North-Northeast.
The portal in operation
“Doing this work with Elleven was a very positive experience for us. We could count on a true partner — the kind that embraces the challenge with commitment, courage and a great deal of quality.”
The Elleven solution
Security as the central pillar: Because this is an internal, sensitive environment, the project went through a sequence of rigorous tests and validations: data protection, access control, infrastructure hardening and stability under real operating load. The delivery meets the practices required by a company of Grupo 3corações' scale, aligned with corporate information security standards.
Restricted access and identity governance: A closed environment, accessible exclusively to employees, supporting granular permission control, profile hierarchies and segmentation of internal audiences. The architecture was designed so that each content layer respects the group's organizational structure.
Integration with internal systems: The intranet was connected to 3corações' corporate systems environment, allowing data and strategic information to flow between platforms in a structured way, without operational disruption. Interoperability is what turns the portal from a content repository into a functional hub within the daily workflow.
Multimedia, interactive architecture: The portal was modeled to support multimedia consumption at scale — video, image, audio, institutional documents and editorial content — with preserved performance and consistent UX across devices. Interactivity was treated as a product requirement, not a decorative layer, enabling real employee engagement.
Scalability and ongoing support: The infrastructure was sized to sustain recurring daily access from a base of 9,000 users, with load predictability, room for content growth and a continuous maintenance cycle — a hallmark of Elleven's mission-critical deliveries.
The portal on mobile
Behind the scenes of the project
“Our challenge was to recreate an internal communications portal that was multimedia, interactive and accessible to all of our 9,000 employees.”
Fale com o Grupo Dls/
Internal communication that reaches the entire company is infrastructure, not a bulletin board.
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