Ethics & Compliance

Who it applies to

To everyone who works at Grupo Dls/ — partners, leadership and team — across the three units: Dls/ Comunicação, Elleven Digital and Metrik. It also applies to anyone providing services on behalf of the Group while in that role.

Advertising industry standards

Grupo Dls/ is certified by CENP — the Executive Council for Standard Practices — and affiliated with Sinapro, the Advertising Agencies Union. CENP certification means adherence to the Standard Practices of Advertising, which govern the relationship between advertiser, agency and media outlet: transparency in media brokering, the agency's technical qualification and clarity in compensation.

Advertising produced in Brazil is subject to the Brazilian Advertising Self-Regulation Code and to CONAR's oversight. Work that disrespects that code doesn't leave this house.

Integrity and anti-corruption

Law 12,846/2013 — Brazil's Anti-Corruption Law — holds the legal entity strictly liable for harmful acts against public administration carried out in its interest or benefit. That includes promising, offering or giving an undue advantage to a public official, and rigging public bids or administrative contracts.

The Group does not tolerate facilitation payments, undue advantages or any form of bribery, whether direct or through intermediaries, in either the public or the private sector.

Conflicts of interest

A conflict exists when a personal interest could influence a decision made on behalf of the Group — a stake in a competitor or supplier, hiring a relative, or side work for a Group client. The rule is to declare beforehand, not to explain afterwards.

Gifts and hospitality

Institutional gifts of symbolic value are normal practice in the advertising market. A gift capable of influencing a decision is not — and no gift to a public official is acceptable.

Confidentiality and client data

Strategy, launches, results, databases and any client information not yet public are confidential — during the contract and after it. A case study only goes live with the client's authorization.

The processing of personal data received through this website is described in the Privacy Policy. Personal data received from clients in the course of a project is processed under the LGPD, as a processor, according to each project's contract.

Work environment

Grupo Dls/ is Great Place To Work certified — valid from November 2025 to November 2026. The certification is based on the answers of the Group's own people, and it is the measure we have of the environment we build.

There is no room here for discrimination based on race, color, ethnicity, gender, sexual orientation, religion, origin, age or disability, nor for moral or sexual harassment in any form. Child labor and slave-like labor are unacceptable in our operation and in the supply chain of those who work with us.

Suppliers and partners

Anyone providing services to the Group, or on its behalf, is bound by the same commitments on this page while in that role. Hiring decisions are made on technical and commercial grounds — never on personal relationships.

How to report misconduct

Anyone who becomes aware of conduct that goes against this page should report it. That applies to Group people, clients, suppliers and anyone outside.

The channel is the e-mail contato@grupodls.com.br. Describe what happened in as much detail as you can — what, when and who — because a vague report is a report that can't be investigated.

Two things said plainly, because an ethics document that promises what it doesn't deliver is worth less than none. This channel is not anonymous: it's an e-mail, and the recipient sees the sender. And the content is handled discreetly — it circulates only among those who need to investigate.

Non-retaliation

No one suffers retaliation for reporting a suspected violation in good faith, even if the investigation concludes there was no wrongdoing. Retaliating against someone who reported is, in itself, a violation of this page.

Validity and review

This page is effective as of the update date shown at the top and is reviewed whenever the operation or the law changes.