Our laboratory is the world
- Client
- Vimaplas - Compounds and Masterbatches
- Fronts
- Dls/ Comunicação, Elleven Digital and Metrik
- Tags
The brand
In business for more than 30 years, Vimaplas has established itself as one of Brazil's pioneering producers of color concentrates and additives in masterbatch form, serving virtually every plastic resin on the market.
It is a brand that, by nature, lives a paradox: essential to thousands of plastic products circulating across Brazil and the world, yet invisible to the people who use them. Nobody buys a toy, a package or a technical part thinking about the color or the additive inside it. Thirty years of accumulated technical know-how — and no narrative to match.
The challenge
A technical company, long known within its niche, but with an identity that failed to communicate the scale and the responsibility of what it actually does: creating, every day, the formulas that shape part of the material world around us.
The challenge was not to "modernize a brand". It was to give form, discourse and digital presence to what Vimaplas already was in practice — a technical pioneer, present in virtually every resin on the market — but could not yet say about itself.
From that challenge came the tagline that sums up the entire repositioning:
Our laboratory is the world.
A sentence that repositions the company: it stops being just a compounds factory and starts presenting itself as a creative, scientific force with global reach, committed to creating formulas that are safe, versatile, innovative and socially responsible.
Form
The rebranding and visual identity — led by Dls/ Comunicação.
The brand redesign, signed by Dls/, translated this shift in meaning into a modern visual identity, consistent with the company's scale and international footprint.
Movement
The digital experience and activation layer — led by Elleven
A repositioned brand only comes to life when it has somewhere to exist. Elleven Digital, Grupo Dls/'s technology front, was responsible for turning the new positioning into a digital experience, giving Vimaplas an online environment worthy of its new narrative: technical performance, clear navigation and a presence that communicates — in the very way it is used — the same precision the company delivers in every formula.
Bond
The relationship and reach layer — led by Metrik.
Repositioning is not an event; it is a continuous process of building a relationship with the market. Metrik, Grupo Dls/'s performance and paid media unit, worked to turn the new identity and the new narrative into an active, measurable presence across digital channels — making sure "our laboratory is the world" would not stay confined to the brand signature, but translate into visibility and an ongoing relationship with the market.
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