A giant of country fashion
One of the biggest country fashion brands in Brazil.
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Indicadores do período
+91%
growth in searches for the brand over the last 5 months.
From camouflaged material to a reference point in stores.
Jácomo used brown in its communication because it is a very common color in the country segment, but that created a major problem: the box disappeared in the very places where it most needed to stand out. Country stores and rodeo arenas are either very dark or full of shades of brown.
The DLS creative team ran a color application study taking into account Jácomo's positioning, its goals and, above all, the universe this brand lives in.
