Dls/.Doc – Episode_01

Last week, our team got to see for the first time the result of a project that had been filling our days with dedication and anticipation: the first episode of Dls/.Doc, our recent documentary project. In this episode, we were able to detail the making of the “Vai Lá e Faz” campaign, planned especially for the Centro Universitário de Adamantina (UNIFAI).

During the trip to the city of Adamantina for the shoot, our team lived through the challenges of the creative process and managed to overcome obstacles with the skill that comes from our experience.

In this campaign, as in all the others, we dove headfirst into every single stage. From researching UNIFAI's advertising history to the face-to-face conversations with each participant, we had one goal in mind: to capture the institution's essence and become able to convey it to people.

People outside the advertising world often cannot imagine what goes on in a campaign, which is why the documentary is a way of making that knowledge accessible. Here we present ourselves as what we truly are: professionals in love with what they do, open to genuinely connecting with the client.

Our production premiered on October 1, when we shared the documentary on our social media. We believe that making our work easy for people to access is essential, especially considering that not every agency offers the transparency it should.