We talked with university students about the strength of women in advertising

Being recognized as an agency made up of strong, talented women is a point of pride in our history. Because of that, on the 4th of this month we were invited to take part in a talk at the Centro Universitário de Adamantina (UniFAI), where we spoke about “The strength of women in advertising”.

The talk was aimed at students of the Advertising program and was given by our team members Lygia Spinelli, Aretha Bognar, Beatriz Scarso, Gabriéli Peres and Natália Caroline. During the session, we walked the students through the many roles women can play in advertising and shared our experiences.

We also screened a video in which some of our colleagues gave their testimonials about what it is like to be part of a company that supports women's work. Through these resources, we were able to show how important it is for women to stand together so that they are valued, both in the job market and in everyday life in general.

The talk caught the attention of the students, women and men alike. “They understand that this is exactly what communication work is about: bringing people together for information, for the people, for knowledge,” says Gabriéli.

We truly enjoyed the experience of discussing such an important topic with young people who will soon be entering the job market. This kind of dialogue is what drives us to believe that the future will bring many opportunities for women, in advertising and in every other field.